After the success of Limón & Nada, and with the aim of expanding the product’s season consumption pattern, Coca-Cola launched a new recipe with honey, encouraging customers to enjoy it hot or cold.
Our objective was to create an eye-catching design evoking all the product’s naturalness and flavour, while preserving Limón & Nada’s signature light-hearted image.
From the simplicity of the yellow and black lines we created a pack that really stands out on shelves, conveying the product’s attributes with a direct reference to the world of bees and honey.
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