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Silueta & Thins
Brand and packaging redesign
The challenge in this project was to redesign Silueta’s visual identity and packaging to give it a more contemporary touch, while integrating Thins into the brand, giving the two the same look and feel without either losing its essence.
To redesign the brand we replaced the logo’s cereal grain with a more iconic and recognizable stalk, with this element visually bolstering the brand’s positioning: “whole grain experts”.