AQUABONA SINGULAR – Coca-ColaBranding, Naming, Packaging design
Aquabona Singular – Coca-Cola
Naming, branding and packaging redesign
The naming proposals had to appeal to the product’s target consumers while capturing something essential about it at the same time. The final result was Aquabona Singular, a different kind of drink featuring light bubbles that make it special, just like the consumer who enjoys it on … singular occasions. For the branding we employed silver, black and gray tones to underscore its premium-level positioning.