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AQUABONA SINGULAR – Coca-Cola

Branding, Naming, Packaging design

AQUABONA SINGULAR – Coca-Cola

Aquabona Singular – Coca-Cola

Naming, branding and packaging redesign

The naming proposals had to appeal to the product’s target consumers while capturing something essential about it at the same time. The final result was Aquabona Singular, a different kind of drink featuring light bubbles that make it special, just like the consumer who enjoys it on … singular occasions. For the branding we employed silver, black and gray tones to underscore its premium-level positioning.

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