AQUARIUS – Coca-Cola

Branding, Packaging design

AQUARIUS – Coca-Cola

Aquarius – Coca-Cola

Branding and packaging redesign

Their new design marks a step forward, with a spotlight turned on the β€œA,” functioning as an icon. Its dynamism and modernity remain clearly recognizable for consumers, thanks to the turquoise and dark blues serving as distinguishing elements and the core of Aquarius’s personality. The small drops forming part of the new design, resembling water dripping from the can, bolster the refreshment concept. With this new look it seems to say β€œIt’s me, more than ever!”


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