Yogurt Product Line – Central Lechera AsturianaPackaging design
New Range of Asturiana Yogurts – Central Lechera Asturiana
CAPSA commissioned us to undertake the packaging design of its new range of special yogurts. The range is made up of 33 yogurt references in individual format and consists of double-layer, flavoured, low-fat, bifidus, plain, fruit pieces or cereal and lactose-free yogurt.
The design highlights the product’s original message and naturalness by giving a great presence to the meadows where Central Lechera Asturiana’s cows graze and that the ingredients are 100% natural. For this product we use a modern typography with personality. The deliciousness, flavour and creaminess of the yogurt and the multiple varieties, combinations of ingredients and appealing flavours are essentially important to a very broad target audience. The design is simple, clean, natural, in line with the essence of the brand. To distinguish between the different kinds, we play with colours applied to the text of the type of product and with coloured stripes that help with the differentiation. The brand is greatly present on the lid and on the banner which is printed with the dry offset technique on the cup containing the yogurt.