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COCA-COLA LIGHT – Cola-Cola

Packaging design

COCA-COLA LIGHT – Cola-Cola

Coca-Cola Light – Coca-Cola

Arco 2012 Edition Design

The idea was to create a bottle that would be a coveted collector’s item. We brought together, conceptually, all the components of the popular art fair, the work presented as a ready-made, the gallerist who labels it, and the collector who purchases it. The red circle, which indicates when a work has been acquired, and the descriptive caption with the title of the work, measurements and technique used, create a simple, direct, elegant and – most importantly – desirable item.

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