COCA-COLA LIGHT – Cola-ColaPackaging design
Coca-Cola Light – Coca-Cola
Arco 2012 Edition Design
The idea was to create a bottle that would be a coveted collector’s item. We brought together, conceptually, all the components of the popular art fair, the work presented as a ready-made, the gallerist who labels it, and the collector who purchases it. The red circle, which indicates when a work has been acquired, and the descriptive caption with the title of the work, measurements and technique used, create a simple, direct, elegant and – most importantly – desirable item.