FLATS – Bimbo

Naming, Packaging design

FLATS – Bimbo

Flats – Bimbo

Packaging design and naming

Naming and packaging design for this new product in the category of thin breads for sandwiches. We devised a design focused on a less calorie-conscious consumer who cares more about flavor. “Flats” feature an ideal combination of bread and crust, to make perfect sandwiches with.


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