“LECHUVITAS” – PrimaflorAdvertising, Branding, Naming, Packaging design
“Lechuvitas” – Primaflor
Naming, branding, packaging design, advertising and comunication
We sought a name that would capture the freshness and naturalness that the brand wished to communicate, designing attractive and practical structural packaging for consumers that meets two objectives: to facilitate the product’s transport and to protect it from possible damage and manipulation. It includes consumption information, for which we designed icons the consumer would be able to easily identify. The slogan “A little orchard in your kitchen” transmits the project’s key message: this is a product that goes directly from the orchard to the customer’s home. We developed advertising elements, a sales folder for customers, and an attractive POS display.