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LG ELECTRODOMÉSTICOS – LG

Branding, Packaging design, POS design

LG ELECTRODOMÉSTICOS – LG

LG Home Appliances – LG

Concept creation for a communications campaign.

We created an umbrella concept for the brand’s Appliances category, analyzing LG’s strong points relative to its competition and underscoring what makes its products different. The concept of “An Eye for Detail” defines LG’s home appliances, as a manufacturer that pays the utmost attention to every last feature, with reference to both their technology and usability.

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