LIMÓN&NADA – Coca-ColaPackaging design
Limón&Nada – Coca-Cola
Summer 2012 Special Edition
Limón&Nada was “dressed up” for the summer, its heat and the pleasures of the season. “¡¡Entregado al verano…!!” (Embracing the summer!) The beach shirt and bathing suit create a yellow spot on shelves, generating greater visibility. This bold way of telling consumers that for Limón&Nada the summer is here constitutes a playful touch consonant with the brand’s core character.