L&M FALLAS 2014 – Philip MorrisPackaging design
L&M – Philip Morris
L&M special edition for the Fallas 2014
We made the design of the packaging on both Red and Blue varieties.
Both designs are very much in line with the character of L & M , funny, optimistic , fresh and modern . The mark should be easily recognizable by a local consumer , young adult who knows how to enjoy the special moments in a different way.
At issue for Fallas agency opted for a very powerful proposal where the logo , strength of corporate personality , is literally on fire, highlighting it as representative of the origin of the festival , which is that everything burns in Fallas. Both designs caught the local consumers identified with the values of the brand and sales soared during the celebrations.