MARY LEE – Grupo Varma

Branding, Packaging design

MARY LEE – Grupo Varma

Mary Lee – Varma Group

Image and packaging redesign

We revamped the image and packaging of the entire product range for the American dessert brand Mary Lee, unifying the image to create an easily-recognizable range of products on shelves. We experimented with different product images to make it highly appealing, maintaining dark blue as the predominant color while giving it a denim blue touch that evokes the product’s origins.


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