Royal Bliss – Coca ColaBranding, Packaging design
Royal Bliss – Coca Cola Company
BRANDING, NAMING, BRAND ARCHITECTURE AND PACKAGING DESIGN OF NEW RANGE OF BEVERAGES ROYAL BLISS
Our client COCA-COLA COMPANY commissioned us to create the branding, graphic concept, brand architecture and packaging of this full range of premium mixers of complex flavours, which comprises 8 varieties with endless possibilities.
Royal Bliss is the first brand launched by Coca-Cola in Spain in ten years. The challenge for the Agency was to create the visual identity for a brand that seeks to break the mould. An inspiring and striking universe was created with that premise, together with a logo that will play between the tangible and the abstract to arouse all kinds of feelings and never leave anyone indifferent.
We worked on the name of the range as “Premium Inspiration” instead of “Premium Mixers” and provided each reference with its own personality: Creative Tonic Water, Bohemian Berry Sensation, Creative Zero Tonic Water, Elegant Soda, Exotic Yuzu Sensation Tonic Water, Expressive Orange, Ironic Lemon and Irreverent Gingerale.
The entire creative work had a single message: Royal Bliss isn’t just one more brand. The bottleneck’s design seeks to convey the concept of Royal Bliss, which is a product not only designed for mixing but to compose different sensations. Each bottle has its own personality, a different design, which is clean, it transmits naturalness and plays with different textures to awaken senses.