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SANDWICH THINS – Bimbo

Branding, Packaging design

SANDWICH THINS – Bimbo

Sandwich Thins – Bimbo

Branding and packaging redesign

This design conveys the brand’s innovative, healthy personality, with a stress on differentiating the product line. The new Thins offer consumers the chance to enjoy a light, low-calorie snack, and the message transmitted to consumers is that this is a nutritious and versatile bread.


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