The Rustic Bakery – Bimbo Iberia Group

Packaging design

The Rustic Bakery – Bimbo Iberia Group

The Rustik Bakery – Bimbo Iberia Group

Branding and packaging design

We created the branding and the packaging for a whole range of traditional bakery products. The Brand identity was designed to communicate the values of the Brand: tradition, “savoir-fair”, taste like real bread, and its convenience of lasting fresh for 10/15 days.

The goal was not only to create a new category of rustic bread inside the shelves of loaf bread, but also to enhance differentiation of the three varieties.

Award winning design.


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