The Rustic Bakery – Bimbo Iberia GroupPackaging design
The Rustik Bakery – Bimbo Iberia Group
Branding and packaging design
We created the branding and the packaging for a whole range of traditional bakery products. The Brand identity was designed to communicate the values of the Brand: tradition, “savoir-fair”, taste like real bread, and its convenience of lasting fresh for 10/15 days.
The goal was not only to create a new category of rustic bread inside the shelves of loaf bread, but also to enhance differentiation of the three varieties.
Award winning design.