Amstel Radler 0,0 Tostada

Brand and packaging design

Amstel Radler 0.0 Tostada is a pioneering beer in its category, combining the intensity of toasted zero-alcohol beer with natural lemon juice. An option aimed at those who prefer not to drink alcohol, but do not want to miss out on a great experience.

To attract a younger and more masculine target, we used black as a di erentiating color, thereby stressing the beer’s intensity.

The combination of the lemon pattern background with the Radler 0.0 logo highlights product’s the natural look, giving it a modern and refreshing style.