Packaging design

Sagres is the oldest sponsor of the Portuguese national football team and, on the occasion of Euro 2021, the launching of a special edition was proposed.

The aim of the project was to generate enthusiasm in the target about the Eurocup, and link it directly to the brand. For this we came up with the message “Estás convocado”, a strong one that functions as a call to action and spotlights the fans.

The design focuses on highlighting the message and the brand, and is rounded out by a graphic based on coaches’ playboards, on which attention is turned, once again, to the fans.