Royal Bliss

Brand and packaging design

After 10 years without any innovations within the mixer category, Coca-Cola Spain launched a new family of mixers.

Delamata designed the identity and packaging of Royal Bliss, reflecting the complexity and personality of each reference through the combination of a mysterious visual universe and conveying a feeling of quality through a stylish brand identity.

For each of the 11 references, we designed a unique background, illustrating and bringing to life the essence of each flavour.

To enhance the brand recognition, we designed an iconic symbol, built from the R and B of Royal Bliss, destined to remain in the eyes and in the minds of consumers.