Naming, branding and packaging design

We took care of the positioning, naming, branding and packaging for the new launch of Whims in Spain, small snacks designed to enjoy between meals whose main appeal is that they are low in calories.

We came up with clean packaging developed around the product’s main attribute (1Kcal per unit), enhanced by meticulous typesetting and an appetising still life that clearly differentiates each flavour.

For the brand we chose a pleasant font with personality, reminiscent of classic patisseries.