Naming, brand and packaging design

Malavita is an amaretto with a classic, 100% Italian formula, but with a modern, youthful, rebellious essence and a mischievous touch.

We had to come up with a name that would set it apart from the image of a product as closely tied to traditions as amaretto, giving it a more ironic and contemporary turn.

We built the design around the Malavita Social Club concept, drawing inspiration from the aesthetics and imagery of the stamps, signs and flyers of underground clubs.